Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Why Digital Marketing.
Digital marketing has become a revolutionary component of the average individual's daily life Unlike traditional media, social media offers customers a means of direct communication with the brand. They can interact directly with representatives of the firm or with other customers who act as brand advocates. Not only does this type of engagement help create a buzz, but it also helps the company gain insights into what they are doing right and what they can improve upon.